There are 3 MAJOR forces at play when it comes to your inability to lose weight or keep it off, I’m going to talk about 2 of them today…the 2 which I call the external influencers.
You see, there are 2 major industries that are heavily invested in the fact that you fail. Now before I start this isn’t a big conspiracy theory, I don’t believe these companies are necessarily evil. I believe that market forces have led us to this position and it’s simply a result of supply and demand.
That said, what are these 2 industries?
- The Food Industry
- The Pharmaceutical Industry
What’s the biggest problem the food industry has?
That your appetite is finite.
So they try to make food as nutritional empty as possible so it never fills you up whilst being as addictive as possible so you never stop eating it. The slogan “Once you pop you can’t stop” is literally true.
Now many people don’t realise this but there is a HUGE amount of research which goes in to creating the food we eat. Most food these days is actually designed in a lab. Labs where scientists wire people up, stick a load of electrodes to their skull and then feed them their latest delicacy. What they are looking for is a response in the brain as similar to that produced by heroin as possible.
Because heroin is one of the most addictive substances on the planet and they know if they can get close to that they’re on to a winner
What to know something chilling…
They beat Heroin years ago.
In a study done by Connecticut College they gave rats the choice of 2 food types, one was Morphine (which is what heroin becomes straight after injection) the other Oreos. The rats favoured the Oreos…every time!
And we are advertising this stuff to our children….
The problem with all this scientifically designed, nutrient empty food part from the fact you can’t stop eating it?
It’s really bad for you.
To make it as addictive as possible it’s often been manipulated by scientists to the point where it’s really not recognisable as food, (at least not for humans…perhaps for robots) and it does a lot of damage to your biology as you eat it. So over time, it makes you really ill.
“Ah ha, but don’t worry” say the Pharmaceutical companies at this point, “we’ve got just the thing for you…you just need to take this (hugely expensive) pill for the rest of your life.”
Which while it may cure your immediate problem leads to a whole host of other problems down the line.
When you consider the advertising budgets and the lobbying power these 2 industries have, you can see why you’re up against it before you even start.
On the free, live masterclass on Thursday, I’ll be diving deep into the 3rd major force at play, which is stopping you from losing weight and keeping it off, this is the BIG one and no one is talking about it. I’ll also be showing you how you can lose 20+ kilos in the next 6 weeks and keep it off, without ever counting calories, going hungry or spending hours at the gym (and still have enough energy to kitesurf!)